[ About ]

We are
Blue Lake.

Two friends, one camera and an obsession with making brands look their best. This is our story.

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01 — 2021 · Valencia

It started with two friends, one camera and a shared obsession.

Blue Lake was born in 2021, founded by two young entrepreneurs who wanted to share their vision and their way of seeing things. No big studio and no big budget — just curiosity, long nights in the edit room and the conviction that brands deserve to look as good as the stories behind them.

What started as a side project soon became a creative media house.

Hands holding a rigged cinema camera outdoors

02 — The focus

We fell for luxury and hospitality — places where every detail is part of the experience.

Today we create content and offer creative consulting for brands in the luxury and tourism sectors: hotels, restaurants, fashion and lifestyle brands that care about how they are perceived as much as about what they offer.

Our mission is simple to say and hard to do: raise the visual standard of every brand we work with, and capture its essence and exclusivity through a narrative that feels unique.

“Not just beautiful images — images that feel like the brand.”

03 — The process

From the first idea to the last frame — and what happens after.

We stay with our clients through every stage of the creative process. That is what turns a shoot into a result.

[01]

Idea

We listen, research the brand and shape a concept that fits its goals and its audience.

[02]

Adaptation

We turn the idea into a plan: script, locations, styling, timings and formats for every channel.

[03]

Production

We shoot and edit everything in-house — film, photography and the content that brings it to life.

[04]

Results

We follow how the content performs and use what we learn to make the next piece even better.

Make-up artist touching up a model while the camera rolls
Camera operator adjusting a gimbal, black and white

04 — The world

From Valencia
to the world.

Our curiosity for new places and cultures has taken us to international projects in different corners of the world — from Mediterranean hotels to New York rooftops.

Every trip changes the way we look at things, and every brand we meet along the way teaches us something new.

Two hikers in rain ponchos on a misty mountain
The Blue Lake founders in Times Square, New York, at night

05 — Today

Three ways we tell
your story.

[01]

Brand films, campaigns and social content, from concept to final cut.

[ See projects ]

[02]

Editorial, product and hospitality photography with a cinematic eye.

[ See projects ]

[03]

Strategy, concept and art direction to make your brand look its best.

[ See projects ]

06 — Trust

Brands that already dared.

  • 45 Times Square Hotel
  • Altadia
  • Altus
  • BLESS Collection Hotels
  • Coldfrank
  • Dusit Hotels & Resorts
  • Estimar Hotels
  • ghd
  • Google Cloud
  • Herbert Smith Freehills
  • JAECOO
  • JBL
  • Mercadona
  • Mezlan
  • Only YOU Hotels
  • Palladium Hotel Group
  • Scalpers
  • Shangri-La
  • strive+

07 — You

And you —
do you dare
to stand out?

We look for brands that are ready to be different and to inspire others with their story. Let’s make yours.

Yellow sports car on a country road during a Blue Lake shoot